Publishing

Publishing lifecycle explained

An item's full journey: pending approval → scheduled → running (claimed) → completed, failed, or blocked.

Last updated June 14, 2026

Every item moves through a small, explicit state machine. Each state means something specific and tells you whether Signal or you owns the next move.

States

  • ·Pending approval — waiting on you. Won't publish.
  • ·Scheduled — approved, waiting for its time.
  • ·Running — claimed by a scheduler tick and being published right now.
  • ·Completed — published successfully; recorded in history.
  • ·Failed — the platform rejected it or an error occurred after retries.
  • ·Blocked — a policy or readiness gate stopped it (e.g. missing required media).

Common mistakes

  • !Reading "running" as stuck. It's normal during a publish; only a long-lived running item is a stale claim.